Research - Textual analysis 2 - Influencers: how trends and creativity become contagious

I have changed the layout of this textual analysis as I found my 1st one quite hard to read as everything was very close together. This layout is much more straightforward and has a better finish due to it being split up into different titles.

This documentary uses some more innovative ways of showing different shots, which may not be traditionally conventional. However, the use of split screens and screenshots are very effective as it attracts the viewers attention to the documentary and therefore the content. This is something I will consider using in my documentary as it makes it more unique and innovative.

This documentary also uses sound well as each song relates to the content of what is being said by the speaker. I have not decided yet whether I will use music or  not as it does not really relate to politics of social media as such, however it is an option.

Research - audience profile for middle-age watchers

Research - audience profile for younger watchers

Research - Textual Analysis 1 - Us Now - The Governement & Benefits of the internet | Documentary

The close up of the keyboard and typing on the computer screen (which relates to media and social media), links to the purpose of the documentary, which is to inform people about social media and the impacts of it. This close up shot sets up the beginning of the documentary to portray what it will be about. This is something which I would consider adding to my documentary in order to portray the same idea.

This documentary also uses shots which shows a birds-eye-view of London and citizens walking in another country. This indicates the idea that the documentary topic is about something which effects the world as a whole, and it is important everyone is made aware of that.

There also also shots of interviews from various people throughout the documentary. This is a typical convention of a documentary as it gets insightful information from people, other than the film-maker, so there is no bias or false information. The shot also has the spokes people set on the left third of the shot, allowing room for their names/occupations/facts to pop up on the right of the screen. This again is another convention of a documentary which would be effective for me to use.

Planning - Locations research

Research - Target Audience

Click here to read the full article.
I found thus article when researching my potential target audience and I found it particularly interesting because I was able to understand how much more influence and interest the younger generation now has in politics.
I found it interesting where the article stated that "Effective use of social media and apps such as My Nearest Marginal has also enabled grassroots activists to be dynamic at traditional door-to-door canvassing and leafleting on a large-scale".I found this interesting because social media is usually associated with the younger generation, so they are showing how they have made use of social media in order to engage youths in politics.
They also go in to explore how this has effected parties, particularly the Labour party.
I can therefore also aim my products at younger generations too by using social media and other platforms in order to broaden my target audience and not just aim my products at middle aged and older people.

Research - Channel 4 commissioning

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This is on the Channel 4 website and it shows the brief of the type of documentaries that are broadcasted.
I used this to make sure my documentary was appropriate and was suitable for this channel. The guidelines were very helpful and I found it much useful to understand more about documentaries.

Research - Broadcasting Scheduling

Research - Focus Group

Name: Carly Smith

Age: 35

Occupation: Insurance

Hobbies: Loves music, playing netball, socializing with friends and using snapchat and instagram.
Time spent on technology: average of 3 hours a day

Social media: Carly uses social media such as Facebook and Instagram via her iPad mini and iPhone 7 in order to connect with her friends and post funny things. As she is middle-aged, she does tend to get any businesses or promotions on her timeline, and world matters are publicly presented on these forms of social media,so she is likely to be more aware of the impact social media has in connecting people to world affairs. However, it is interesting how much time Carly, as well as the rest of her generation, spend on social media and technology, showing how much it can dominate people's lives

Name: Phil Page

Age: 45

Occupation: Owns his own accountancy firm and is a financial director of the restaurant chain The Real China

Hobbies: loves politics, music, socializing with friends and family
Time spent on technology: average of 2 hours a day

Social Media: Phil access all of his music through Apple Music for £9.99 a month and enjoys finding out about new music via Apple Music in the 'for you' section. He also has a keen interest in politics, and often uses Twitter in order to keep up with what is going on in world events. He also likes to voice his opinions about politics via Twitter and engage with other politicians. He also uses Twitter to promote his businesses, so is aware of the impact social media can have, even though he is part of the middle aged generation.

Name: Sam Latcham

Age: 21

Occupation: Works at Eddie Stobarts

Hobbies: loves cars, football, seeing his friends and using Facebook
Time spent on technology: average of 4 hours a day

Social Media: Sam has a Spotify subscription, which costs him £9.95 per month, and he loves to use the 'discover' tab which enables him to connect with the latest music. He also is car obsessed so uses his phone to look at cars online, as well as follow car brands such as BMW on all social media in order to find out about any news or upcoming releases. He mainly uses Facebook and Twitter and said he rarely posts things, he only ever shares or retweets interesting information or things which appeal to him, such as car brands or government party manifestos, since he has a keen interest in politics also. He said he mainly uses social media in order to find out news rather than newspapers as he prefers the interactive side to it. He technology and social media is a huge part of his life and the industry is becoming more and more dominating as time goes on.

Name: Millie Steel

Age: 18

Occupation: School (A Levels) at Westcliff High School for Girls, works part time at McDonalds

Hobbies: loves football, netball, socializing with her friends, shopping and politics

Time spent on technology: average of 5 hours a day

Social Media: Millie particularly loves shopping, and says she regularly uses social media to find new clothes she would like by following companies, such as Topshop, on all social media. She also says she enjoys using Twitter and Snapchat mainly as they are more interactive and you are able to easily voice your option, particularly when it comes to politics as everyones uses it to discuss their views. She said technology and social media is a huge part of her life and it enables her to feel more connected to friends and family, as well as keep up with world issues and news.

Research - Treatment

Documentary treatment from gracepage15

Practice - Phone Call Practice

Phone Call from Grace Page on Vimeo.