Research - Target Audience

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I found thus article when researching my potential target audience and I found it particularly interesting because I was able to understand how much more influence and interest the younger generation now has in politics.
I found it interesting where the article stated that "Effective use of social media and apps such as My Nearest Marginal has also enabled grassroots activists to be dynamic at traditional door-to-door canvassing and leafleting on a large-scale".I found this interesting because social media is usually associated with the younger generation, so they are showing how they have made use of social media in order to engage youths in politics.
They also go in to explore how this has effected parties, particularly the Labour party.
I can therefore also aim my products at younger generations too by using social media and other platforms in order to broaden my target audience and not just aim my products at middle aged and older people.