Research - Audience Feedback Questionnaire 2

This questionnaire was a wider audience feedback. It was sent to members of my focus group, both young adults and middle aged people, and then sent out further to this broad range of ages. This is because I need varied thoughts from various different age groups who my documentary is targeted at.

1) I first asked this question as it is essentially the most important thing to achieve throughout audience feedback. I wanted to make sure the improvements I had made were right and effective.


I was very happy with this response as it meant that I had made the correct improvements and 100% of respondents preferred my improved documentary.


2) I then wanted to make sure it was noticeable that I had added more information about the election, as 21.1% of people said they felt they received very little information about it.



I was very happy that no one said they did not receive any information about the election, and only 33.3% said they thought they obtained little information, with a 66.7% majority saying they did obtain enough information. This is a good improvement.


3) In my previous questionnaire, 11.1% of people said that they did not realise that my extract was from the beginning of my documentary. I therefore made alterations by adding a Channel 4 title screen to make it more obvious.



This alteration proved successful as 100% of people understood that the extract was at the beginning of my documentary.


4) When I previously sent out my first questionnaire, I realised that my sound quality was not very good due to exporting it at a low quality. I therefore made sure I exported it correctly the second time.



42.1% of people said that the quality of my first documentary was not good, however now only 11.1% of people said it was not good. It is still not 100% so I will go through my documentary again in order to alter any parts which do not have great quality sound. However, I am pleased that my alterations were noticed.


5) I also wanted to know if my footage quality had improved since the first questionnaire as I had 26.3% of people saying the quality of my footage was not good. I therefore re-filmed parts which were not of a good quality in order to see if people think my improvements are evident.



I was also very happy with this response as it is evident that the parts which I altered were recognised as 100% of people thought that the quality was good throughout my products.


6) I was also very happy that 100% of people thought there was a sense of brand identity throughout all of my products.



This means that my products together are more successful and my target market like my products together, which is the most important thing as they need to appeal to my audience.


7) I thought that I needed to understand the reasons why, or why not, my products show a sense of brand identity.



I was very happy with the responses as people understood the particular things that I tried to make stand out with, for example the use of the same colour scheme, use of a presenter and the same font.



8) I also wanted to know if my products adhered to a Channel 4 documentary, since this is a very important factor in making successful products. This was why a lot of research had to go into the branding of Channel 4 documentaries, in order to adopt a similar style and make my products successful too.



I was really pleased that 100% of people answered yes as it means my products are more successful in fitting in with the brand.

Production - use of social media

The 2 screenshots above are from my double page spread. I have put these on there as not only is this a common convention from a TV listings magazine, but it also helps hugely to promote and market the documentary and other products, therefore making it more successful.
This also allowed me to gain immediate audience feedback from my focus group, which is an extremely helpful part of making successful products.

I created an Instagram account:



This enables people of maybe younger adults to connect with the product. It also engages them my posting 'sneak-peeks', asking their opinions about who they thought deserved to win the election, and also promotes the use of the hashtag on all social media platforms.
I also posted Instagram stories on the day of the documentary broadcast date in order to remind people to watch it that day and create a buzz and use word of mouth to promote the product.



The hashtag is shown again and is also a link to other posts about the documentary.

Production - double page spread audience feedback

Here is an A3 print out of my double page spread. (it is not as dark as the picture shows)
I decided to ask my target audience for feedback in order to know if they like it or dislike it, and if so what I can do to improve it.



This was some of the feedback I received from my focus group.
Common positives was a good main image. appropriate layout and strong brand identity.
However, common criticisms were:
-the font is too large
-remove white from logos
-extend the lines at the bottom and top of the page
I will take all of these points into consideration and change these elements of my DPS.
I also think I will change the image, which I have embedded in the 6th column, from an image of statistics to my interview with Conservative MP John Whittingdale.

Production - second draft of DPS

This is my second draft of my double page spread.
I have changed the colour of the box to white rather than pink, and I have also now got 8 columns rather than 6 to allow me more room to place my text.
I have also added a facts column on the far right column of the spread, as this is a common convention of a double page spread found in a TV listings magazine.
I also put less text on the left half of the page, as this again is a common convention of a double page spread. It also makes it look more professional due to the main image and the presenter being clear and visible to the reader.
I have also added a hashtag (#MediaAndTheElection) in order to create interaction between the magazine and the reader. I have also done this by including social media names for the documentary, in order to allow the audience to interact and look into the documentary more. These are again common conventions of a TV listings magazine double page spread.
I have tried to adopt a more professional approach and have been looking at double page spreads which I analysed previously. (an example is below)

Planning - second flat flan of poster

This is the second flatplan I have made as on my previous one received a few negative feedbacks about where the text is located, however other than that I am happy with my poster and I can now change where the text is to complete the poster.