Research - Audience Feedback Questionnaire 2

This questionnaire was a wider audience feedback. It was sent to members of my focus group, both young adults and middle aged people, and then sent out further to this broad range of ages. This is because I need varied thoughts from various different age groups who my documentary is targeted at.

1) I first asked this question as it is essentially the most important thing to achieve throughout audience feedback. I wanted to make sure the improvements I had made were right and effective.


I was very happy with this response as it meant that I had made the correct improvements and 100% of respondents preferred my improved documentary.


2) I then wanted to make sure it was noticeable that I had added more information about the election, as 21.1% of people said they felt they received very little information about it.



I was very happy that no one said they did not receive any information about the election, and only 33.3% said they thought they obtained little information, with a 66.7% majority saying they did obtain enough information. This is a good improvement.


3) In my previous questionnaire, 11.1% of people said that they did not realise that my extract was from the beginning of my documentary. I therefore made alterations by adding a Channel 4 title screen to make it more obvious.



This alteration proved successful as 100% of people understood that the extract was at the beginning of my documentary.


4) When I previously sent out my first questionnaire, I realised that my sound quality was not very good due to exporting it at a low quality. I therefore made sure I exported it correctly the second time.



42.1% of people said that the quality of my first documentary was not good, however now only 11.1% of people said it was not good. It is still not 100% so I will go through my documentary again in order to alter any parts which do not have great quality sound. However, I am pleased that my alterations were noticed.


5) I also wanted to know if my footage quality had improved since the first questionnaire as I had 26.3% of people saying the quality of my footage was not good. I therefore re-filmed parts which were not of a good quality in order to see if people think my improvements are evident.



I was also very happy with this response as it is evident that the parts which I altered were recognised as 100% of people thought that the quality was good throughout my products.


6) I was also very happy that 100% of people thought there was a sense of brand identity throughout all of my products.



This means that my products together are more successful and my target market like my products together, which is the most important thing as they need to appeal to my audience.


7) I thought that I needed to understand the reasons why, or why not, my products show a sense of brand identity.



I was very happy with the responses as people understood the particular things that I tried to make stand out with, for example the use of the same colour scheme, use of a presenter and the same font.



8) I also wanted to know if my products adhered to a Channel 4 documentary, since this is a very important factor in making successful products. This was why a lot of research had to go into the branding of Channel 4 documentaries, in order to adopt a similar style and make my products successful too.



I was really pleased that 100% of people answered yes as it means my products are more successful in fitting in with the brand.