The 2 screenshots above are from my double page spread. I have put these on there as not only is this a common convention from a TV listings magazine, but it also helps hugely to promote and market the documentary and other products, therefore making it more successful.
This also allowed me to gain immediate audience feedback from my focus group, which is an extremely helpful part of making successful products.
I created an Instagram account:
This enables people of maybe younger adults to connect with the product. It also engages them my posting 'sneak-peeks', asking their opinions about who they thought deserved to win the election, and also promotes the use of the hashtag on all social media platforms.
I also posted Instagram stories on the day of the documentary broadcast date in order to remind people to watch it that day and create a buzz and use word of mouth to promote the product.
The hashtag is shown again and is also a link to other posts about the documentary.
No comments:
Post a Comment